This New Ad Transforms a Library Into a Gaming Wonderland

BetMGM just dropped its latest blockbuster campaign, and it's a spectacle of casino action. Fronted by superstar ambassador Vanessa Hudgens, the new "Library of Games" ad transforms a hushed library into a high-octane gaming playground. The 30-second spot, which premiered yesterday, sees Hudgens navigate a series of rooms, each morphing into a different game theme activated by the BetMGM Casino app on her phone.

The ad cleverly showcases the operator’s deep gaming catalog. Viewers get a glimpse of popular slots like Bellagio Fountains of Fortune and MGM Riches Sapphire before the scene culminates with Hudgens rolling the dice in a classic casino setting. The production, crafted by agency 72andSunny, aims to position the brand as a premier entertainment destination.

“Vanessa Hudgens is a superstar who brings BetMGM to life not only as an igaming or sports betting company, but as an entertainment experience,” stated Matt Prevost, BetMGM’s Chief Revenue Officer. He hailed the partnership as an “incredible collaboration” designed to engage a wide audience.

Behind the Camera of a Casino Epic

To execute this vision, BetMGM enlisted Grammy-winning director Calmatic, known for his work with music industry giants like Anderson .Paak and for directing the viral "Old Town Road" video. His involvement injects a modern, high-energy feel into the campaign.

Geno Burmester, Creative Director at 72andSunny, explained the strategy. “The igaming space is more crowded than ever. None of the competitors have the impressive library of games that BetMGM Casino offers.” He continued, “Calmatic was the perfect partner. He brought a freshness and energy to every scene, elevating this library of games to a larger-than-life world anyone would want to jump into.” This campaign is another example of BetMGM leveraging major celebrity power, following its recent use of Chris Rock to launch its UK brand.

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